Ed & Terri SmithRE/MAX Coastal Properties
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How to Pick a Realtor
Many of the same questions, hesitations and strategies
connected with seeking out professional assistance in any field -
whether you're looking for a doctor, dentist, lawyer or
accountant - come into play when you're selecting a real estate
agent.
Some people find an agent through a family member or friend.
This is often a reliable approach. But you might not always find
the most compatible assistance this way. And in a transaction as
important and intensive as buying and selling a home, that can be
critical.
A referral from a family member or friend doesn't guarantee a
perfect match. Just think of something as simple as a movie or
restaurant recommendation. Your close friends rave about a new
Chinese food place downtown - so you check it out. Could this
possibly be the same restaurant they were describing? Mediocre
service. No chopsticks. Bland flavors. It's the same restaurant.
Same cook. Same waiters. Just different perceptions.
Regardless of how you get an agent's name, it might be worth
interviewing at least a couple before you make a final decision -
or at least arming yourself with some criteria to go over with
any agent who has been recommended to you.
A few things to look for:
- If you're looking for an agent to list your home, be wary
of anyone who suggests they can get an unreasonably high
sales price. An agent might use a high listing price to
secure a contract, only to seek a lower price later,
after little traffic is generated at the initial price
level. Meanwhile, you've lost what can be the most
critical time period in selling a home - the first weeks
immediately after it's listed.
- Check on experience, education and productivity. As with
most professions, experience pays in real estate.
Experienced agents know the market and the marketing
process. They'll have the best chance of quickly and
smoothly helping you to buy or sell your home.
Designations - such as the Graduate Realtor Institute
(GRI); Certified Residential Specialist (CRS); Certified
Relocation Professional (CRP); Leadership Training
Graduate (LTG); and, in Canada, the Registered Relocation
Specialist (RRS) - suggest an expertise and commitment
that goes beyond just earning and maintaining a real
estate license.
The number of transactions an agent is handling
monthly or yearly is going to give you an indication of
how committed the agent is to the profession. Is the
agent a part-timer who's just dabbling in real estate
sales - or is the agent a full-time professional whose
livelihood depends entirely on an ability to successfully
and repeatedly close real estate transactions?
- If you're a buyer - does the agent offer buyer agency?
More and more buyers are deciding they want full
contractual representation on the same level as the
seller. Be sure to discuss buyer agency with any agent
you're thinking about working with.
- Does the agent know the market? Is the agent active in
soliciting business in your neighborhood? Do you see the
agent's yard signs around the neighborhood?
- Is the agent part of a national network? This can be
especially important if you're selling in one city in
preparation of moving to another. Your selling agent can
refer you to a professional, compatible agent in your
destination city - and keep in close contact with that
agent so both your selling and buying efforts are closely
coordinated.
- And a final point: Does the agent seem primarily
interested in sharing expertise and market knowledge in
an honest and straightforward manner? Or does the agent
seem more interested in telling you what you want to hear
- or spend a lot of effort trying to market additional
products and services? The worst time to secure the
services of a "yes-man" or an agent who seems
to have a bit too many irons in the fire is when you're
entering a transaction involving something as expensive
as your home. You need straightforward, reliable
information - even if it's not necessarily flattering
regarding the home you're selling - or very encouraging
regarding a home you think you might want to buy.
Return to Information for Buyers & Sellers main page
Copyright 1997 RE/MAX International, Inc.
02/07/97
You should not assume that any real estate broker or salesperson represents you unless you agree to engage a real estate licensee in an authorized brokerage relationship, either as a single agent or as a transaction broker. The broker or salesperson has an ethical and legal obligation to maintain honesty and fairness to the buyer and seller in all transactions. Each RE/MAX office is independently owned and operated. www.FloridaBrokers.com
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