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A Comprehensive Guide for the For Sale by Owner Compliments of: Ed and Terri Smith Broker/Owners RE/MAX Hall of Fame RE/MAX Coastal Properties 125 Main Street Destin, Florida 32541 Telephone: 850-837-5500 FAX: 850-650-3075 Toll Free: 800-806-1880 smith@realtor.com www.Ed-Terri.com © Copyright 1995-2008, Ed & Terri Smith CONTENTS Before the Sign Goes Up Page 1 Gathering Data Page 1 Appraiser’s Office Page 1 Tax Collector’s Office Page 2 Proper Pricing Page 3 Establishing Your Terms Page 3 Home Preparation Page 5 The Professional Brochure Page 6 The Sign Page 7 Knowing Your Customer Page 8 Advertising Page 10 Open House Page 11 Handling Showings Page 11 The Sale Process Page 13 Important Contract Provisions Page 15 The Closing Page 15 20 Reasons Page 17 Resume Page 18 BEFORE THE SIGN GOES UP Proper preparation is essential if you are to achieve maximum results. In this chapter we will be concerned with: 1. Gathering data 2. Proper pricing 3. Establishing your terms 4. Home preparation 5. The professional brochure 6. The sign GATHERING DATA Let’s get off on the right foot immediately. For one of many reasons you have elected to try to sell your house yourself. We certainly respect that decision and wish you every success. In fact, we’re going to give you every tool necessary to succeed. Assembling the necessary data is the first and most important step in the home selling process. After the data is assembled properly you will have the essential facts needed to deal with prospective purchasers. APPRAISER’S OFFICE Your first step is to call your appraiser’s office for information on your property Okaloosa County (850)651-7240 Santa Rosa County (850)939-1259 x 4000 Walton County (850)892-2312 Identify yourself and tell them “I wish property information on_________” and give them your address. You will then ask for: 1. The legal description of your property. Example: Lot 5, Block 19 Emerald Heights, 3rd Addition. 2. The Parcel ID number for tax purposes. Example: 00-2S-24-0475-0019-0050. 3. The assessed value of the land and improvements. 4. The lot size and the square footage of the house by floors. 5. The year the house was built. All of this information is provided by Okaloosa, Walton, and Santa Rosa Counties. If you have the closing documents on your home handy, you may find a survey included. This will also provide you with the lot dimensions. |
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